How Polish parties worked with voters

An example of outdoor agitation.

An example of outdoor advertising during the campaign.

For the version in Polish please follow the link — Jak polskie partie zdobywały wyborców


The results of the 25 October parliamentary elections were tallied last week in Poland. Europe Insight has already written about this and the consequences now awaiting Poland, Europe and Russia in connection with the change of government in Warsaw. However, the question remained open as to how these results were achieved by the parties.

On the eve of the parliamentary elections, the Europe Insight research company conducted a unique investigation. We asked 32 Polish experts, journalists and social activists – two in each voivodeship (province) – to answer questions related to how the election campaign went in their regions: what tactics did the parties use to reach voters and how often were these tactics used.

The respondents marked the intensity of the campaign and the use of various tactics on a scale of 0 to 10, 0 indicating the lack of such tactics and 10 their maximum application. The scores were then totalled.

The survey showed that overall the most widespread form of agitation in Poland was outdoor advertisement (125 points). Internet agitation came in second. (118). After that was radio and TV commercials (116). The least common forms were bribing (1 point) and concerts (4 points).

According to the results of the research, the most intensive campaigns were noted in the Masovian and Malopolska Voivodeships (where two of the country’s largest cities are located – Warsaw and Krakow, accordingly). The least intensive were in Swietokrzyskie.

Predictable evaluations were achieved upon the analysis of the campaigns of individual parties. The leading political parties – Law and Justice and Civic Platform – were most actively engaged in agitation. The least noticeable parties were Poland Together and the Polish People’s Party.

The survey was conducted 22-24 October. Detailed results are presented in the infographic provided below.


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